Ask yourself why don’t you have enough clients?
Running a personal training business is tough enough as it is. It’s even tougher when you’re not making enough money. The first step to fixing the problem is admitting that you have a problem. If you’re not bringing in enough clients, it’s time to take a good, hard look at your business and find out why.
There could be any number of reasons why you’re not bringing in enough clients. It could be that your pricing is too high, or that you’re not marketing yourself effectively. Maybe you’re not providing enough value, or you’re not targeting the right audience. Whatever the reason may be, you need to find out what it is so you can fix it.
But one thing that you should not do is sit down and cry about it! That will do nothing to help you find more clients. Take ownership of the situation and do something about it.
Expand your network
One of the best ways to find more personal training clients is to expand your network. Get out there and meet new people. Go to events, join groups, and connect with as many people as you can. The more people you know, the more likely it is that someone will need your services.
Also consider joining online communities and forums related to fitness and health. You can make valuable connections and build your personal brand by participating in these communities.
But don’t expect that clients will just come running to you because you say you are a personal trainer. You need to give them a reason to trust you and believe that you can help them reach their fitness goals.
Try to connect with businesses that have a ton of connections such as hairdressers, real estate agents, and so on. You can also offer your services to them for free in order to get more clients.
Here is an example:
Find a coffee spot in your neighborhood, go there every day, and buy a coffee. One day the barista will ask you what you do for a living, and then you can say that you’re a personal trainer. Here is your chance to start a conversation, but please no sales pitch!
If the person is interested, you can give them your card and offer a free trial training session. This way you can show them what you’re capable of and what your services are all about.
Get creative with your marketing
If you’re not marketing yourself effectively, you’re not going to get very far. You need to stand out from the crowd and get noticed if you want to attract more clients.
There are a ton of different marketing strategies you can use, so there’s no excuse not to be creative. The important thing is to be creative and think outside the box. There’s a lot of competition out there, so you need to do whatever it takes to stand out from the rest.
Ways you can get creative with your marketing:
– Use social media platforms such as Instagram, Facebook, and Twitter to reach a wider audience.
– Start a blog and write informative articles about fitness and health.
– Offer free fitness workshops or events.
– Use email marketing to stay in touch with your clients and promote your services.
– Create promotional videos and post them on YouTube.
– Use SEO techniques to make sure your website appears at the top of search engine results.
– Advertise in local publications or on websites that are popular in your area.
– Give out free samples or trial sessions to potential clients.
Create a niche
Creating a niche is a great way to attract more clients. When you specialize in a certain area, you become an expert in that field and people will be more likely to come to you for help.
Some ideas for creating a niche:
– Offer services for a specific group of people such as seniors, women, or athletes.
– Focus on a certain type of training such as strength training, weight loss, or rehabilitation.
– Train clients for a specific event such as a marathon or a bodybuilding competition.
Client referrals (The right way)
It is not complicated. Give your clients results and they will give you referrals. It’s as simple as that. When your clients see results, they will be happy to refer you to their friends and family.
The best way to get referrals is to offer a referral program. This is a system where you give your clients a incentive for referring you to someone else. The incentive can be anything from a discount on their next training session to a free piece of fitness equipment.
The important thing is to make sure your referral program is attractive and easy to understand. You don’t want to make it too complicated or else your clients won’t bother with it.
Create amazing content that is worth sharing
If you want to attract more clients, you need to create content that is worth sharing. This means informative articles, helpful tips, interesting infographics, and so on. The sky is the limit when it comes to content creation, so be creative and think outside the box.
Your content should be shareable on social media, and it should be something that people will actually want to read. No one is going to share boring or irrelevant content, so make sure your content is engaging and informative.
Keep your existing clients happy
Your existing clients are your bread and butter, so it’s important to keep them happy. If you’re not providing them with a good service, they’re going to go somewhere else. Here are some tips for keeping your clients happy:
– Always be available when they need you.
– Be flexible with your schedule.
– Offer a variety of services so they can mix things up.
– Keep your prices reasonable.
– Offer discounts or coupons for referral clients.
– Send them a personal card or gift on their birthday or anniversary.
Follow up on every lead
When you get a lead, it’s important to follow up as soon as possible. If you wait too long, the person will forget about you and they’ll go to someone else.
The best way to follow up is to send an email or give them a call. Thank them for their interest and ask if they have any questions. If they’re not ready to commit, that’s okay. Just stay in touch and let them know you’re there when they’re ready.
How to follow up on a lead
Don’t overcomplicate it. Just check in with them every few weeks. Don’t try to sell too hard, just let them know you’re there and offer to answer any questions they have.
There’s no magic formula for attracting more personal training clients, but if you follow these tips, you should see a significant increase in your business. Just remember to be patient, work hard, and never give up on your dreams. With a little bit of effort, you can achieve anything you set your mind to.
If you have any questions or comments, please feel free to leave them below. I would love to hear from you.