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10 Personal training marketing ideas to attract more clients

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Personal trainers are in high demand these days. Not only do they help people get fit, but they also provide motivation and support that can be crucial to success. If you're thinking about becoming a personal trainer, one of the most important things you need to do is create a strong brand for yourself. This article will teach you everything you need to know about branding yourself as an online personal trainer.

1. Stick to the basics and start distributing flyers

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a) Why you should consider using flyers?

Flyers are one of the most basic, and oldest, forms of marketing. But they’re still one of the most effective ways to get the word out about your personal training business.

b) Where to place your flyers?

You can leave them at local businesses such as gyms, laundromats, community centers, and coffee shops. You can also post them in online classified sites and social media groups. Anywhere you can think of.

c) What to include in your flyers?

Your flyers should include your name, contact information, and a brief description of your services. You can also include a photo or logo to make your flyer more eye-catching.

d) What not to include in your flyers?

Don’t include too much information in your flyer. You want to give people just enough to get them interested, without overwhelming them. So don’t talk too much about yourself or your services. Keep it nice and simple!

2. Start networking with everyone

Personal trainer at the gym

a) Why networking still works in 2022?

Networking is still one of the best ways to meet new people and get your name out there. Personal trainers who network are more likely to build a successful business than those who don’t.

b) How to network as a personal trainer?

There are a few ways you can network as a personal trainer. You can join professional organizations, attend fitness events, or even start your own meetup group.

c) What type of events should you attend?

Some great events to attend as a personal trainer include fitness expos, conferences, and conventions. These events will help you meet other personal trainers and learn about the latest trends in the industry.

3. The power of social media

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a) Start to focus on the social media platforms your potential clients are on

When it comes to social media, it’s important to focus on the platforms where your potential clients are spending their time. For example, if you’re targeting millennials, you’ll want to be active on platforms like Tiktok and Instagram. If you’re targeting baby boomers, you may want to focus your efforts on Facebook.

b) Start building a community

Once you’ve identified the social media platforms your potential clients are using, it’s time to start building a community. This can be done by sharing helpful content, engaging with other users, and running social media ads.

c) Use social media to create special offers

Another great way to use social media is to create special offers for your followers. For example, you could offer a discount on personal training sessions or a free workout guide. This will help you attract new clients and keep existing ones coming back for more.

4. Starting sending emails immediately

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a) If done right cold emails can blow up your personal trainer business

Flyers are one of the most basic, and oldest, forms of marketing. But they’re still one of the most effective ways to get the word out about your personal training business.

b) What type of content should you include in your emails?

When it comes to email, you want to keep the content concise and to the point. Include a brief description of your services, your contact information, and a call to action. You can also include a photo or video to make your email more eye-catching.

c) To whom should you send your emails?

You should send your emails to people who you think would be interested in your services. This could include friends, family, co-workers, and acquaintances. You can also use email to reach out to potential clients who live in your area.

5. Start a blog

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a) How blogging can help you get more clients?

By starting a blog, you’ll be able to share your knowledge and expertise with the world. This will help you attract new clients and build a successful personal training business.

b) What type of content should you include on your blog?

When it comes to your blog, you want to focus on creating helpful, informative content. This could include tips on how to get in shape, healthy recipes, and workout routines. You can also use your blog to share your personal story and connect with your readers on a deeper level.

c) How often should you post a blog?

Ideally, you should aim to post a new blog every week. However, if you’re just getting started, you may want to start with once a month. As you build up your blog, you can increase the frequency of your posts.

6. Branding yourself is key

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a) Personal trainers who brand themselves are more successful

When you brand yourself, you’re able to set yourself apart from the competition. This will help you attract new clients and grow your personal training business.

b) How can you start branding yourself?

Luckily for you, we wrote an entire blog based on personal trainer branding. You can see the blog via https://fitness.letsbuildthatsite.com/blog/website-design/personal-trainer-branding/.

c) Personal trainer branding takes time, but it’s worth it!

Branding yourself is not a quick or easy process. But, if you’re willing to put in the time and effort, it will be worth it in the end.

7. Remember to focus on your current clients

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a) Personal trainers who focus on their current clients are more successful

When you focus on your current clients, you’re able to build a strong relationship with them. This will help you retain them as clients and grow your personal training business.

b) How can you focus on your current clients?

There are a few ways you can focus on your current clients. First, you can make sure you’re providing them with the best possible service. This includes things like being punctual, staying organized, and being available when they need you.

You can also focus on building a strong relationship with them outside of the gym. This could involve things like going to their events, checking in on them, and getting to know their family and friends.

8.Word of mouth is still one of the best ways to get new clients

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Yes, it is true. Word of mouth is still super powerful. Personal trainers who focus on providing a great service to their clients are more likely to have their clients tell their friends and family about them. And, when potential new clients hear about you from someone they trust, they’re more likely to contact you.

How can you can get your clients to recommend you to others?

The best way to get your clients to recommend you to others is to provide them with an exceptional experience. This includes things like being punctual, staying organized, and being available when they need you. You can also focus on building a strong relationship with them outside of the gym. This could involve things like going to their events, checking in on them, and getting to know their family and friends.

9. Create a referral program

Top view of pen and memo note written with SPREAD THE WORD.

Referral programs are a great way to incentivize your current clients to recommend you to others. Personal trainers who create referral programs are more likely to attract new clients.

a) How can you create a referral program?

There are a few ways you can create a referral program. First, you can offer your clients a discount on their next personal training session for every person they refer to you. You can also give them a free personal training session for every five people they refer to you. Another option is to give them a gift card to their favorite store for every person they refer to you.

10. Offer your clients something that will entice them to take action

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Personal trainers who offer their clients something that will entice them to take action are more likely to attract new clients.

b) How can you make sure your offer is irresistible?

There are a few things you can offer your clients to entice them to take action. First, you can offer them a free personal training session. You can also offer them a discount on their next personal training session. Another option is to give them a gift card to their favorite store.

Conclusion

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These are just a few personal training marketing ideas to attract more clients. If you implement even a few of these ideas, you’ll be sure to see an increase in your clientele. Good luck!

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